Case Study
Gardenista / Outdoor Furniture and Accessories / United Kingdom

How I Took Gardenista Past £944K in Website Revenue With Bundle-Led Growth

Gardenista already had traffic and sales, but their website was quietly leaving money on the table while the business leaned on Amazon. I rebuilt their entire growth system around higher order value, diversified acquisition and disciplined paid media, and turned a marketplace-dependent brand into a website-first revenue engine.

Gardenista website homepage
The owned asset I rebuilt the growth system around: the Gardenista website.
£944,477
Website Sales
7.65x
Average ROAS
14,084+
Orders Fulfilled
£53.17
Average Order Value
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The Challenge

On paper, Gardenista looked healthy. Underneath, the growth was fragile and the margins were soft. The brand was selling well on Amazon and Google, but the website, the one asset they actually owned, was under-leveraged.

  • Low average order value despite high traffic.
  • Heavy dependency on non-owned channels like Amazon.
  • Fragmented ad performance across Google and Meta with inconsistent efficiency.
  • No structured funnel strategy to scale website-driven revenue profitably.

In short: plenty of demand, but a leaky system turning that demand into low-value, one-off, rented sales.

Gardenista Instagram presence
Social discovery on Instagram fed the top of the funnel.

Traffic but stuck revenue is not a luck problem. It is a system problem.

That is exactly what I fix. Let me show you where your store is leaking money.
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My Solution

I rebuilt their growth around three levers: higher order value, diversified acquisition and structured paid-media efficiency.

1. Bundle-Led Revenue Expansion

  • I identified the top-selling SKUs and engineered 8 high-intent product bundles.
  • That lifted basket size and purchase efficiency without spending a penny more on traffic.
  • Bundles became the core conversion driver across both ads and website merchandising.

2. Multi-Channel Acquisition

  • Google Ads stayed the primary high-intent engine, capturing demand at the bottom of the funnel.
  • Meta Ads expanded top-of-funnel reach and diversified the audience beyond search dependence.
  • Amazon became a demand validator while I shifted incremental growth toward owned website revenue.
Gardenista Amazon performance
Amazon kept validating demand while I moved growth toward owned revenue.
Gardenista TikTok performance over 6 months
Six months of TikTok growth, building a scalable discovery loop.

3. Conversion Through Offer Architecture

  • I shifted the message from single products to complete garden setup bundles.
  • I positioned offers around convenience, value savings and aesthetic matching, not isolated items.

The Results

Every number below is pulled from live Google Ads and website analytics accounts. Nothing here is a projection.

£944,477
Total Website Sales
£553,288+
From Google Ads
7.65x
Average ROAS
£72,296
Google Ad Spend
14,084+
Orders Fulfilled
13.56%
Peak Returning Customers
£53.17
Average Order Value
8
High-Intent Bundles
Gardenista Google Ads lifetime performance
Google Ads lifetime: £553,288+ revenue at a 7.65 average ROAS.
Gardenista website analytics lifetime
Website analytics lifetime: £944,477 in sales across 14,084+ orders.
Gardenista Google Ads Jan to May 2026
Google Ads, January to May 2026: consistent, efficient scaling.
Gardenista website analytics Jan to May 2026
Website revenue over the same window, led by bundle purchases.
Gardenista Google Ads May 2026
A single month of Google Ads performance at scale.
Gardenista website analytics May 2026
The matching month of website sales and order volume.

This is what happens when the offer, the channels and the funnel finally pull in the same direction.

I can build the same revenue system inside your store.
Let's scale my store

Strategy in Action

  1. Bundle engineering for AOV growth. I analyzed purchase patterns and grouped the best-performing SKUs into 8 curated bundles tailored to seasonal demand and product compatibility.
  2. Channel diversification for stability. I scaled Meta Ads to reduce dependency on search-only traffic, using Google for intent capture while Meta built scalable discovery loops.
  3. Funnel rebalancing toward owned revenue. I gradually shifted focus from Amazon-heavy reliance toward website-first profitability.
  4. Retention by design. I improved repeat-purchase behavior through structured remarketing loops, lifting the returning-customer rate to 13.56% in peak periods.

Why It Worked

I did not just optimize ads. I restructured how customers buy. By shifting the offer from products to solutions, I raised order value without raising acquisition cost. Then I stabilized growth by using Google for intent and Meta for discovery, reducing platform dependency and improving the quality of every pound of revenue.

That is the difference between an agency that runs ads and a partner who builds a revenue system. One rents you results. The other engineers them so they compound.

Your store could be the next number on this page.

If you have the traffic and the products but your revenue has plateaued, the system is the bottleneck. I find the leaks, rebuild the funnel and turn your store into a compounding revenue engine. Let us talk before your competitor does.

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