How ZüriClean Is Achieving 100+ Fresh Leads Every Month, Consistently

The Problem

Despite investing in Google and Meta ads, ZüriClean was not getting predictable or profitable lead flow. Here is what we found:

• Website issues. No dedicated booking system. A simple contact form made it hard to track conversions or automate follow-ups.
• SEO problems. Their previous agency targeted non-commercial keywords, phrases people searched out of curiosity, not intent to book.
• Low local visibility. Their Google Business profile had minimal optimization and engagement.
• Broken funnel. Ads generated occasional leads, but poor tracking and unclear messaging meant visitors did not convert efficiently.

Our Strategy and Fixes

1. Funnel rebuild. Designed a high-converting website structure, optimized for both users and Google crawlers.
2. Conversion rate optimization. Added a clear service-based booking form, improved call-to-action buttons, and simplified pricing communication.
3. Ad campaign overhaul. Rebuilt Google and Meta ads to target transactional keywords such as "move out cleaning Zurich price" instead of generic ones.
4. SEO optimization. Focused on local SEO and Google Maps ranking, reworked on-page SEO, and built quality backlinks for authority.
5. Tracking setup. Implemented Google Analytics, Tag Manager and Meta Pixel for full visibility into what was driving leads.

Performance Breakdown

Lead quality climbed alongside volume: 40% of Google Ads leads booked a paid service, and 68% of SEO leads converted into paying customers.

Why It Worked

We did not just buy more clicks, we rebuilt the engine. By fixing the funnel, targeting real booking-intent keywords and investing in local SEO, ZüriClean now earns 100+ organic leads a month with no ad spend, a sustainable system instead of a rented one.